Blake Lively Looks Lovely in New Gucci Première Campaign

Blake Lively is looking more gorgeous than ever in new ads for her Gucci Première campaign, which highlight the luxe line's latest perfume: Eau de Toilette. The actress, who is expecting her first child with hubby Ryan Reynolds, radiates serenity in the photos—dressed simply in a crystal-embellished frock and sporting her signature long blond waves.

The star has been a Gucci Première brand ambassador since 2012, when she nabbed a reported $4 million contract to front the line's perfumes. In July, she appeared in another set of ads for the fragrance, channeling Old Hollywood glamour in a sultry black-and-white campaign.

Multimillion dollar campaigns aside, Lively has been throwing down in the baby bump style arena: On Dec. 2, the expectant star stepped out in New York City for the L'Oreal Paris' Ninth Annual Women of Worth Celebration donning a clingy black Kaufmanfranco gown and bold diamond cuffs and earrings from celeb jewelry guru Lorraine Schwartz.

The actress has been favoring long, bump-hugging gowns—well, who wouldn't with that fit pregnancy bod?—and isn't afraid to take risks either. Back in October, she wore a plunging, soft yellow Gucci gown to the Angel Ball in New York City.

And while waiting on the arrival of her bundle of joy, Blake has been fielding bundles in a different sense: The star stocked up big time for her Preserve holiday gift guide.

Blake dished to E! News about her love for the holiday season: "I like Christmas too much so it was just like I wanted everything Christmas-y. And I really actually use everything that's on the site, so my poor husband, our house is just like filled with this stuff that I'm using all the time. So I love it."

Should be a very merry Christmas for the soon-to-be family of three!

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