The launch of Victoria Beckham's Target collection didn't cause a Lilly Pulitzer-level frenzy, but many of the items are selling out.
VBxTarget, which launched Sunday, features more than 200 items online and in stores, including children's designs and sizes for women ranging from XS to 3X.
So what's the status of the debut?
There haven't been too many issues with online sales, save a few Twitter complaints. As for the actual in-store experience, that's also been relatively tame (we've heard of no fights breaking out), with most stores having "had a line of some degree before opening," says Target spokesperson Joshua Thomas.
The floodgates #VBxTarget #harlemTarget #T2380 #styleteam #guestexperience pic.twitter.com/5nIiCDUb39— LaToya Clark (T2380) (@BullseyeToy2380) April 9, 2017
However, only a few hours into the launch several sizes have sold out online and in stores, and some buyers are already reselling items on ebay for twice the price.